What do sports tickets and calls options have in common? More than you might think. In this post, we break down how TicketLock’s Locks mirror the mechanics of financial call options, giving fans the right, but not the obligation, to buy tickets at face value if their predicted matchup happens. Learn how our product brings flexibility, strategy, and smarter decision-making to the world of live sports.

Why are fans still forced to gamble on tickets? Buy early, and you risk ending up at a matchup you don’t care about. Wait, and you’re punished with inflated resale prices. This post introduces Locks, a new product that gives fans the right to buy a ticket at a guaranteed price only if their chosen matchup happens. No speculation, no scalpers, no FOMO. Just a smarter way to plan for the moments that matter most. We break down how Locks work, why they’re modeled on financial options, and how they’re changing the game for real fans.

The 2024 Wimbledon final between Carlos Alcaraz and Novak Djokovic was unforgettable on the court, but for most fans, it was a painful reminder of how inaccessible major events have become. While face value was $340, resale prices climbed to over $355,000. This post unpacks how the system failed fans, how the resale market spiraled out of control, and how TicketLock could have secured that same seat for just $380.

Ticket insurance helps when something personal goes wrong, like illness or a canceled trip, after you’ve already bought your ticket. Locks do the opposite. They give you the right to buy a ticket later, only if the matchup you care about actually happens. In this post, we break down how insurance protects your circumstances, while Locks protect your uncertainty, built for how fans actually follow sports.