Locks vs. Traditional Ticket Insurance: What’s the Real Difference?
At first glance, Locks might sound similar to traditional ticket insurance, both seem to offer a layer of protection when you buy a ticket. But in reality, they solve entirely different problems. And only one of them is built with fans’ real behavior in mind. Here’s how Locks and ticket insurance compare, and why Locks are built for the way fans actually experience sports.
Ticket Insurance: Protecting Against the Unexpected
Traditional ticket insurance kicks in after you’ve already bought a ticket. It’s designed to reimburse you if you can’t attend the event for covered reasons such as illness, travel disruption, or a family emergency.
It’s a refund safety net. But:
You still have to buy the ticket upfront
It only protects your own circumstances
It doesn’t help if the matchup you care about never happens
If your team doesn’t make it or your favorite player loses early? Tough luck. Insurance won’t help because the event is still happening, just not the way you hoped.
Locks: Protecting Before You Buy the Ticket
Locks flip the model. You’re not buying a ticket, you’re reserving the right to buy a ticket later, if your matchup occurs.
This means that we offer everything traditional protection gives you, but also:
You don’t pay full ticket price upfront
You don’t commit to a game before knowing who’s playing
You only exercise the Lock if your chosen matchup occurs (meaning you don’t pay for a ticket to a matchup you don’t care about)
If your matchup doesn’t happen, you’re only out the small Lock premium, not hundreds on a game you didn’t want to attend.
TicketLock is Built for Fandom, Not Fine Print.
Ticket insurance is reactive. It protects against personal mishaps. Locks are proactive. They protect against matchup uncertainty, which is the real reason most fans hesitate to buy early. Locks are built for how sports actually work, where brackets shift, teams upset favorites, and fans want to be there if the stars align.
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The TicketLock Team
